The challenge:
In late July,
2001 Bristol-Myers Squibb and Kraft Foods - two powerful forces
in the American marketplace-began a quest to explore the possible
creation of a joint venture or partnership to create and deliver new products, services or tools to meet the needs of people with
Type 2 Diabetes. Practical Imagination joined as process managers.
Our
approach:
Through a custom-designed program we launched into five critical phases of work for Kraft
Foods and Bristol-Myers Squibb. They included:
|
Grounding
|
|
Team
Preparation
|
|
Exploratory
Research with people with Type 2 Diabetes and caregivers |
|
Team
Ideation Sessions
|
|
Follow-Through
|
The
results:
Pinpointed
three strategic areas of potential joint operations. Created new
market opportunities including a new line of low carbohydrate
foods and healthy meals, and a new line of brick-and-mortar wellness
centers and /or online diabetes resources.
Related:
Kraft Foods
recently enhanced its online resources for diabetics (www.kraftdiabeticchoices.com).
And
you'll see that we...
...help blue chip brands like Discover Financial Services develop
successful new products. Read
more...
...help entrepreneurs pinpoint new business opportunities and
markets. Read more...
Contact
us today to begin implementing our proven innovation processes at your company.