The challenge:
The new products
team at Ice Cream Partners, USA (a joint venture between Håagen-Dazs
and Nestlé) had been given the challenge to create new
frozen novelties that would bring significant incremental business to
the company.
Our
approach:
Through a custom-designed program we launched into five critical phases of work for Ice
Cream Partners. They included:
|
Grounding
|
|
Team
Preparation
|
|
Sourced
4 Outside Thought Leaders |
|
Team
Ideation Sessions (which included concept generation &
development, action planning & debriefs)
|
|
Follow-Through
|
The
results:
In sheer numbers,
the output was extremely prolific. Two ideation teams generated
a total of almost 600 product and platform ideas and developed
22 concepts.
And
you'll see that we...
...help household names Bristol-Myers Squibb and Kraft Foods brainstorm
alliances and market opportunities. Read
more...
...help blue chip brands like Discover Financial Services develop
successful new products. Read
more...
Contact
us today to begin implementing our proven innovation processes at your company.