NEW!
Stir It Up! Recipes for Robust Insights & Red Hot Ideas
Laurie’s new book is filled with more than 50 fresh ideas to jazz up a meeting, gain deeper insights from consumers or create big, bold new ideas. The book contains activities in five sections: Ice Breakers, Truthsayers, Energy Changers, Connection-Makers and Idea Developers. Each “recipe” exercise is presented with a brief description or story, an estimate of time required, materials needed, instructions for how to do it, useful tips, and each exercise is rated—easy, moderate, difficult.
You can order your copy from Paramount Market Publishing.
http://www.paramountbooks.com/stir-it
Blog
Dear Readers;
I invite you to take a look at my new blog, Musings, which covers a variety of topics including creativity & innovation, market research, new product development, food, music and more.
Feel free to chime in - click here!
Laurie
Articles
QRCA VIEWS – Spring 2011
Breathe It! Sing It! Imagine It!
Do It! Inspiration for Expressing Authentic Voice
The article offers a variety of tools, tips and ideas to express our voices powerfully, authentically and spontaneously (and, to have some fun in the process!)
Read article >
QRCA VIEWS – Summer 2009:
Amuse Bouche... Tasty treats to bring more value, creativity, flavor and fun to your qualitative research & ideation projects. Read article >
QRCA VIEWS – Fall 2008:
Hey, Baby Do You Wanna Dance? in which Laurie shares the power of Ice Breakers for generating rapport, building teamwork and uncovering important insights into the lives of research subjects or client participant. - Read article >
QRCA VIEWS – Summer 2007:
Intimate Strangers... Making the Connection with Respondents and Musings on What Happens Afterwards - Read article >
A few more...
"Why Gen X & Y women don't cook... and why the guys do!"
Zest! 2006
Pump it Up! 2005
Marketing
News 6/7/99
Presentations
Annual QRCA National Convention
October 15, 2010
Smashing Mirrors
View Presentation > (22Mb)
AQR-QRCA Conference, Prague
May 19-21, 2010
Getting Executives onto the Bus: Creating Shopper Immersion Experiences for CEOs
View Presentation >
Annual QRCA National Convention
October 16, 2008
Amuse-Bouche: 50 Tasty Treats to Bring More Value, Creativity, Flavor & Fun to your Qualitative Research & Ideation Projects
View Presentation >
Annual QRCA National Convention
September 28, 2006:
The Creative Cauldron: The Kitchen as a Metaphor for the Qualitative Consultant's World
View Presentation >
Annual QRCA National Convention
October 16, 2003:
8
Secrets for Creating Ideas with "Swing"
View Presentation >
Interviews
Check out this interview with Laurie Tema-Lyn from Oddpodz: a new global creative community.
Q&A with Larie Tema-Lyn
