By Laurie Tema-Lyn of Practical Imagination Enterprises, Reva
Dolobowsky of Dolobowsky Qualitative Services & Marcia Mogelonsky
of Mintel International Group © 2001, Dolobowsky, Tema-Lyn
& Mogelonsky
And a new catalyst to inspire your creative efforts and success
as you embark on the opportunities and challenges ahead.
Not your typical
newsletter, this "sparkler" will be a little different.
Occasional in its publishing schedule and brought to you by a
variety of seasoned professionals. We are each successful, independent
business practitioners who delight in coming together in collaborative,
synergistic effort to provide stimulation and creative spark.
The result: compelling consumer insights, innovative solutions
for tough problems, and a wealth of new ideas to fuel the product
development cycle. Periodically our clients have asked us to share
our collective wisdom and observations about the marketplace,
and what it takes to create and nurture viable new ideas.
Hence this
newsletter.
We are fortunate
to work with many of the smartest movers and shakers in industries
that run the gamut from advertising to zoos -- with many of our
recent engagements in such areas as financial services, foods,
utilities, and technology/ communications. In addition to helping
client teams harness their creativity, we spend a lot of time
listening to our clients' customers and potential customers. We're
constantly amazed at the powerful and poignant stories we hear
as these folks give us a glimpse into their lives and their joys,
struggles and wishes. Through this process of discovery we unearth
valuable clues to help our clients get better at what they do.
As you read
on we think you will discover some new ideas and insights relevant
to your own industry. You will also find "Thought Sparkers"
to experiment with -- quick ways to immediately use the information
offered here.
We wish you
all the very best of the New Year -- good health, prosperity and
creatively rich lives.
Enjoy this first issue of Sparks! We welcome your comments.
Laurie, Reva
and Marcia
