Our innovation process is a unique blend of practicality, imagination and personality. It's been developed and proven effective over many years in the field.
We ground ourselves in a thorough understanding of our client's needs and marketplace realities. We have a "big picture" perspective, even when working on "short term" projects.
We create a personalized, customized approach. However, we have developed a dynamic progression through four critical stages:
| Step 1: |
We ground ourselves and our team |
| Step 2: |
We prepare the team to maximize the quality and quantity of their output |
| Step 3: |
We lead team ideation
( brainstorming) sessions |
| Step 4: |
We follow-through in those steps neccessary to enhance client's ROI. |
Learn more about PIE's process and see how it worked for Discover Financial Services. |
Top: A small team in collaboration. Bottom: Visual Illuminator Harvey Ehrlich bringing team's ideas to life.
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Innovation Sessions:
| • |
To generate and develop breakthrough concepts for new products, services, line extensions and positioning. |
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Qualitative Research:
| Concept Inspiration (sm) Groups |
Not your typical focus groups! These participants are using collage materials to inspire new ideas for automotive products that appeal to DIY’ers. |
| • |
A creative approach to identify or confirm needs & wants, understand consumer language and “hot buttons”; provide a launching pad for ideas.
We are an industry innovator and mentor in bringing creative technologies to qualitative market research. |
| Concept Advancement Groups |
| • |
To gather feedback to refine concepts or prototypes prior to quantitative research.
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| Other Customized Qualitative Explorations including: IDI's, Ethnography (in homes, dine-alongs and shop-alongs). |
Future Trends / Immersion & Strategic Visioning Sessions:
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To “step into the future” to proactively create the desired future. |
| • |
To garner breadth of information & perspectives and create opportunities by drawing upon experts within and outside of the company. |
Skill Building Work Shops:
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To foster more collaborative, creative environments. |
Individual & Team Coaching:
| • |
To enhance implementation. |
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