Practical Imagination Enterprises - Creating Ideas with Muscle, Wing & Heart to Help Your Business Soar

Here is a quick listing of some results we've generated in various industries:	Here is a partial listing of clients we've helped:
Advertising Designed strategies to collaboratively attract new business for a global advertising and communication firm. Helped agency revive relationship with client who was considering moving their business.	Clients... BBDO Draft FCB Euro RSCG Worldwide JWT Y&R


Consumer Products Created new strategic platforms and an array of product concepts to revitalize a major brand of food storage products. We worked with client in multiple phases of idea development and research including in-home use tests, positioning and messaging to successfully launch the first entry in a brand new consumer category. Developed an environmental leadership game-plan for a brand that is a staple in U.S. households. Generated new product concepts for women's inner and outer beauty. Developed a robust portfolio of new maintenance & appearance products for automotive DIYers. In depth exploration of aromatherapy with consumers and alternative healthcare professionals leading to new personal and household care products with AT benefits.	Clients.. Avon Church & Dwight (Arm & Hammer) Dial Flexon Hain-Celestial Personal Care Division (Queen Helene & Zia) Hoover Nature's Gate Valvoline (and Car Brite)

Financial Services Helped launch new financial products to address the needs of college students that also appeal to their parents (including the launch of a new type of credit card.) Read more...	Clients.. Ameriprise Discover Financial Services Capital One Schwab

Foods Guided in-depth exploration to uncover symbols, meaning, attitudes and perceptions of "grilling." Conducted Chicago Fancy Food Show tours as inspiration for product innovation sessions. Developed packaging concepts designed for consumer (ergonomic) appeal, product distinctiveness and environmental sensitivity. Created "game changing" approaches to customer acquisition & retention for a gourmet coffee company. Generated and developed consumer-delighting, breakfast-on-the-go products. Created a "Taste of Italy in New York" Tour for a client team as springboard to new menu offerings Innovation Session at the Culinary Institute. Conducted research to gain a deep understanding of brand loyalty within the highly competitive world of Quick Service Restaurants -- and developed strategies to enhance customer retention and increase attraction. Read more...	Clients.. ConAgra Foods Illy USA Håagen-Dazs / Ice Cream Partners Kraft McDonalds Nakano Foods Pillsbury Pizza Hut Quaker Foods & Beverages

Not-For-Profits Devised a growth strategy for a global community development agency. Conducted Strategic Innovation Forum with the Board members of the Storytelling Center of NYC. Created a future vision and marketing game-plan for a community arts organization.	Clients.. Boston Management Consortium Community Conservatory of Music Health Education Services Music Together Save the Children The Roger Williams Zoo

Healthcare and Pharmaceutical From product concept creation to messaging... we've worked in all phases to help develop FiberChoice's line of chewable fiber plus supplements, Conducted several ethnographic studies with adults and children to understand sleep time rituals, symbols and meaning to guide the development of sleep aid packaging and product positioning. Identified product platforms to address urgent needs of people with Type 2 Diabetes created through a strategic alliance of a food manufacturer and a pharmaceutical firm. Investigated new suturing technology with cardio vascular surgeons, orthopedic surgeons and neurosurgeons. Developed marketing and educational programs for contact lens-wearing consumer and eye care professionals. Read more...	Clients.. Bristol-Myers Squibb Ciba Vision CNS (now GSK)(Breathe Right and FiberChoice) Johnson & Johnson (Ethicon) McNeil Consumer Healthcare Pfizer Consumer Healthcare

Technology & Telecommunications Identified strategic growth opportunities to leverage core technologies of a global chemical and industrial products manufacturer. Created a suite of residential and commercial product ideas using GPS technologies. Enhanced skills in creativity and collaboration for the sales and marketing division of a software company.	Clients.. Ameritech / SBC Communications (now AT&T) GE Plastics, Mexico Hewlett Packard / Agilent J.M. Huber Progress Software Shell Chemical Company

Toys & Juvenile Products Created new strategic positioning for girls toys based on explorations with moms and Thought Leaders.	Clients.. Fisher-Price Graco Children's Products

Find out how Practical Imagination can help YOU leverage innovation and grow your bottom line as we've done for these leading businesses and others.
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